520 • 倡议伙伴故事 | P.E.T. 链-有追溯,有真相

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2017年5月20日,商道纵横总经理郭沛源博士联合12位行业专家共同发起520社会责任日责任倡议,旨在推动企业社会责任的发展和公众责任意识的提升,让责任真正成为一种流行文化。2021年520社会责任日聚焦 【减碳】、【减塑】、【可持续消费】三大责任议题。围绕三大议题,我们与多家倡议伙伴联合发起【绿色希望减碳行动】、【红树林生态恢复活动】、【减塑创新实验室】、【520市集】【520峰会】系列活动,邀请企业、媒体、NGO和公众共同参与到责任议题的行动与倡议当中,助力让责任成为一种流行文化。

 

 

P.E.T.是一个可持续时尚品牌,来自一位“80后”二胎妈妈创立的社会企业:上海好润环保科技有限公司。P.E.T.通过专业的设计与制造,提升产品附加值,使更多价值能够回馈到产业链的前端-塑料瓶回收端,从而以商业模式推动和实现PET塑料瓶的高效、规范回收,实现塑料瓶的0污染!2021年P.E.T.与520社会责任日再度携手,共同为可持续时尚发声!

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了解P.E.T. 链的故事!

 

01

有追溯·有真相

 

En Traceability· Veritas

 

 

“可持续时尚”正在稳步成为一个流行的时髦词,但除了衣服上的标签之外,其实我们还需要更进一步的解释。

 

“Sustainable Fashion” is steadily becoming a popular buzzword, but there is often no further explanation beyond the label. 

 

自2018年以来,P.E.T. Plastic Ecological Transformation一直在用100%回收PET瓶为原材料制造纺织产品。然而,当试图深度了解从塑料瓶到服装的生产过程,我们发现,这个行业一直依赖的再生认证,还存在很多问题。

 

Since 2018,P.E.T. Plastic Ecological Transformation has been making textile products made from 100% recycled PET bottles. However, in our search to understand the bottle to the garment manufacturing process, we found that fashion brands relied on a certification process that could easily be forged. 

 

 

02

我的T恤从哪儿来?

 

Where did my T-shirt come from?

 

由于整个再生供应链很长,而且不透明,回收的塑料瓶很容易与劣质产品混合。甚至,有追求利润的制造商会购买全新的塑料瓶作为原材料,来制造成“再生”纱线,完全背离了回收的初衷。还有一种情况,为了降低成本,也有制造商没有把回收的瓶子做到符合行业要求的原材料级别,导致无法生产高品质的再生产品。

 

总而言之,对消费者来说,“我的再生T恤从哪里来,我如何知道它是安全可靠的”,是一个很重要的问题。

 

As the supply chain is long and opaque, recycled goods could easily become mixed with inferior products. There remain instances where unscrupulous manufacturers purchase new plastic bottles just to recycle them into recycled yarn hence defeating the purpose of recycling. In some, waste was not sterilized to cut cost, and hence affecting the hygiene standards of the recycled product. 

 

Hence the consumer's question remains: "Where did my recycled t-shirt come from, and how do I know that its safe and reliable?" 

 

03

我的瓶子往哪儿去

 

Where did my bottle go? 

 

 

与此同时,许多产品包装上都有标注可循环回收的标识,使消费者误以为,它将被回收再利用。其实事实相去甚远,到2015年为止,世界上只有9%的塑料被回收利用,而大部分塑料都是被焚烧、填埋或倾倒到海洋中。

垃圾分类已经被逐步推广,“我分类和回收的塑料瓶,最后去了哪里,被怎么处理的”,这也是每个人都会关注的问题。

 

On the other hand, many products have the little triangle recycling label on it, leading consumers to believe that it will hence recycled. That is far from the truth as only 9% of the worlds plastics are recycled, most of it ends up in incineration, landfill or oceans. 

 

So while waste separation gains traction, consumers also start to ask "where did my plastic bottle in the recycle bingo?"

 

 

 

我是谁?

我的瓶子往哪儿去?

我的T恤从哪儿来?

Who am I? 

Where would my bottle go?

Where did my Tshirt come from?

P.E.T. 链的 Existential Questions

 
 

为了寻求真相,我们开发了P.E.T. 链 —我们自己的基于区块链技术的追溯系统,在从瓶子到颗粒、从纱线到最终产品的每一步中跟踪记录。消费者通过扫描标签上的二维码可以看到很多他们关注的信息。

 

In the chase for the truth, we developed P.E.T. Chain - our own blockchain-based traceability system to track the raw material throughout every step, as it transforms from bottles to pellets to yarn to end product. The consumer can see the whole process by scanning the QR code on the label. 

 

 

04

P.E.T. 链 是什么?

 

About P.E.T. Chain

 
 

 

P.E.T. 链是一个基于区块链技术的追溯系统,当原材料从废PET瓶转变为漂亮的rPET消费品时,它为原材料的来源,数量、运转的全过程提供追溯证明。

 

P.E.T. Chain is a blockchain-enabled traceability system that verifies the quantity, location and form of the raw material as it transforms from waste PET bottles to beautiful rPET consumer products. 

 

每一批次的PET塑料瓶都有一个唯一的追溯代码。当一批瓶子被送达回收点时,追溯就开始了。当瓶子经过PET切片、颗粒和纱线等状态转化时,这个过程会被持续跟踪,消费者也同时可以在微信小程序上实时查看。

 

Every batch has a unique traceability code. The tracking starts when a batch of bottles reaches the recycling station. As the bottles go through their transformation through PET flakes, pellets and yarn, the progress is continuously tracked and can be viewed real-time on the consumer Wechat mini-app. 

 

每年年底,每一个回收方都将收到一份官方证书,证明他们当年回收的PET塑料瓶数量。

 

At the end of the year, each contributor will also receive an official certificate stating the number of bottles they have recycled that year.

 

P.E.T. Plastic Ecological Transformation 上海好润环保科技有限公司于2020年启动区块链数据库后端,并于2021年4月22日推出面向消费者的微信小程序。

 

P.E.T. Plastic Ecological Transformation started the blockchain database back-end in 2020 and launched the consumer-facing Wechat interface on earth day 22 April 2021. 

 

通过小程序,消费者可以查看他们回收的塑料瓶的去向,而通过扫描产品标签上的二维码,则可以查看这件rPET(再生聚酯纤维)产品的原材料是从哪里来的。

 

Consumers can now scan a QR Code to see where the bottle they just threw into the bin is going and where their rPET (recycled polyester) T-shirt came from. 

 

“我们希望通过这个有趣的互动小程序,向公众展示这个循环经济的真实案例”, 赵文静说。这个小程序简洁明了,无论是儿童还是专业人士,都可以轻松理解。

 

“We hope to show the public this real-life example of the circular economy through this fun and interactive mini-app,” says Zhao.  It is easy to understand and can be used by children to industry professionals alike.

 

 

 

 

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页面2: 首页2屏

页面3: 行动者页面

页面4:追溯页面

 

 
 

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2021年8月13日 18:42
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