美商会SDGs工作坊最后一期！报名从速！Brand Building with the UN SDGs
The AmCham Shanghai CSR Committee, together with SynTao, is pleased to bring to you, on October 31st, from 2:00 to 4:30 PM, the last workshop, Brand Building with the UN SDGs, of the CSR Committee UN SDGs series.
时间：10月31日 2:00-4:30 PM
Topic: Brand Building with the UN SDGs
Time: October 31st, from 2:00 to 4:30 PM
Location: AmCham Shanghai Conference Center
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In this last workshop, you will be learning how to use the UN SDGs to enhance the branding of your company from thought leaders from SynTao and company representatives. You will also be able to participate in engaging discussions with your fellow colleagues and peers from other companies. The last workshop will be the highlight of the entire CSR UN SDGs workshop series. Attendees will participate in a facilitated discussion on how to use the SDGs as a successful story telling and communication strategy which helps better the internal engagement with the employees and external company image.
2 PM - 2:30 PM
签到 Check-in and Networking
Speech by SynTao: Compelling needs for stakeholders engagement.
讲者 Speaker: Sarah Li
3 PM - 3:30 PM
Corporate Case Study-Cadillac
讲者 Speaker: Claudie Yang
3:30 PM - 4 PM
Group Discussion and Project Design
讲者 Speaker: Sarah Li
4 PM - 4:20 PM
小组报告 Group Presentation
4:20 PM - 4:30 PM
闭幕致辞 Closing Remarks
Partner at SynTao
Ms. Sarah Li currently acts as Partner of SynTao. Graduated from Tongji University with a major in Financial Management, she has 20+ years of experiences with well-known global corporations., She owns the extensive knowledge and expertise in the areas of business strategy, organization design, business planning, supply chain design and optimization, culture building, career coaching and etc.
Ms. Sarah Li has the enthusiasm to explore this CSR journey in partnership with all different enterprises, i.e., promoting CRO development, CSR strategy development and tailor-made CSR projects, designing and managing sustainability reports, company Pro Bono and volunteer programs, project evaluation methodology, etc. Meanwhile, she is also delegated to developing mentoring and coaching programs for NPOs.
Brand Manager at Cadillac
Claudie is Cadillac Brand Manager. She is responsible for public welfare marketing. She builds brand image through innovative and crossover ways while doing public welfare communication. Her job is to make Cadillac's spirit of public welfare widely known.